Business Details
50+ Years
experience
Emergency
services
Your Trusted Car Dealer in South Wales
Day's Motor Group is a family-run automotive business established in 1926, with a rich heritage of serving customers across South and West Wales. We operate multiple dealerships in Swansea, Cardiff, and Haverfordwest, representing leading manufacturers such as Ford, Peugeot, and IVECO. Our expertise spans new and used vehicle sales, commercial fleet solutions, and comprehensive aftersales services including servicing, MOTs, and accident repair. With over 600 employees, we combine decades of industry experience with manufacturer-certified training to deliver reliable, customer-focused solutions.Our commitment to innovation and customer satisfaction has earned us numerous awards, including European Ford Chairperson's awards and Investors in People accreditation. We pride ourselves on transparent communication, ethical practices, and a dedication to continuous improvement, ensuring every client receives tailored support and exceptional value.
Services
New Cars
Used Cars
Commercial Vehicles
Servicing & MOTs
Motability Scheme
Details
- Year established: 1926
Highlights and features
- We offer 99 years of automotive expertise since 1926
- Our manufacturer-trained technicians service Ford, Peugeot, and IVECO vehicles
- We provide nationwide fleet management solutions for businesses
- Our Motability specialists offer inclusive leasing packages
- We guarantee transparent pricing with no hidden fees
Associations and certifications
- Investors in People
What people say
Outstanding service
Knowledgeable sales team
High standard of work
Friendly and professional
Excellent customer service
Services
New Cars
Day's Motor Group offers a comprehensive selection of new vehicles from Ford, Peugeot, and IVECO across multiple Welsh locations. Our sales specialists provide expert guidance on hatchbacks, SUVs, and performance models, with flexible finance options including 0% APR. Customers benefit from manufacturer warranties, transparent pricing, and delivery services directly to their doorstep.
Used Cars
We maintain a diverse stock of quality-checked used cars from Ford, Peugeot, Fiat, and other leading brands at our Swansea, Cardiff, and Haverfordwest dealerships. Our inventory includes recent trade-ins and ex-demo models with competitive pricing, with regular stock updates ensuring fresh options for budget-conscious buyers seeking reliable pre-owned vehicles.
Commercial Vehicles
Day's Truck and Van Centre provides new and used commercial vehicles from Ford, Fiat, Peugeot, and IVECO, supported by tailored fleet management services. Our specialists assist businesses with single vehicle purchases or large-scale fleet operations, offering contract hire, leasing options, and dedicated aftersales support for commercial clients across the UK.
Servicing & MOTs
Our manufacturer-certified technicians deliver scheduled servicing, MOT testing, and repair work for all vehicle makes at multiple Welsh locations. Using genuine parts and advanced diagnostic equipment, we offer service plans, alloy wheel repairs, and 24/7 breakdown assistance while maintaining franchise standards for Ford, Peugeot, and IVECO models.
Motability Scheme
We provide specialist Motability Scheme support at Swansea and Haverfordwest locations, helping eligible customers exchange mobility allowances for new cars or wheelchair-accessible vehicles. Our inclusive packages cover insurance, servicing, and maintenance over three-year leases, with expert guidance on benefit eligibility and vehicle adaptations.
People
Graham M Day
Chairman
Graham Day has led Day's Motor Group since 1984, continuing the family legacy established by his grandfather in 1926. With over 50 years in the automotive industry, he oversees strategic direction while maintaining core values of customer care and business integrity across all operations.
Russell Day
CEO & Managing Director
Russell Day serves as CEO and Managing Director, driving innovation and growth across Day's Motor Group's 14 UK locations. With decades of automotive experience, he focuses on digital transformation and customer experience improvements while maintaining the company's family-owned ethos established in 1926.
Questions
What brands do Day's Motor Group sell?
We are official dealers for Ford, Peugeot, and IVECO, offering their full ranges of new cars, vans, and commercial vehicles across our Welsh locations.
Can I part-exchange my current vehicle?
Yes, we accept part-exchange vehicles when purchasing any new or used car from our Swansea, Cardiff, or Haverfordwest dealerships.
Do you offer finance options?
We provide flexible finance packages including 0% APR deals, Hire Purchase agreements, and contract hire solutions for both personal and business customers.
What aftersales services are available?
Our services include MOT testing, servicing, accident repair, tyre fitting, alloy wheel refurbishment, and 24/7 breakdown assistance across all vehicle makes.
How does the Motability Scheme work at Day's?
Our specialist teams in Swansea and Haverfordwest help eligible customers access new cars or wheelchair-accessible vehicles through the Motability Scheme with all-inclusive packages covering insurance and maintenance.
Can I service any vehicle brand at Day's?
Our technicians service all makes and models, though we offer franchise-specific benefits for Ford, Peugeot, and IVECO owners using genuine manufacturer parts.
