Business Details
42 Years
experience
Trusted Ford & KGM Dealers in Worcestershire
P.J. Nicholls was established in 1984 by Philip Nicholls as a family-owned Ford dealership in Pershore. Over four decades, we have expanded across Worcestershire and Gloucestershire, maintaining our core philosophy of 'Family Values in Business'. Our operations now include authorised dealership services for Ford and KGM vehicles, Motability-accredited vehicles, and licensed credit brokerage. With three dedicated branches and a team deeply rooted in the local community, we combine extensive automotive expertise with a commitment to transparent pricing and exceptional customer service.Our comprehensive aftersales support covers servicing, warranty repairs, and EV-ready workshops, while our Gulf fuel forecourts and Spar convenience stores serve everyday needs. As an appointed representative of ITC Compliance Limited, we adhere to rigorous financial conduct standards, ensuring trust and reliability in every transaction.
Services
Vehicle Sales
Servicing & Repairs
Fuel Stations
EV Charging Solutions
Vehicle Finance
Campervan Conversions
Convenience Stores
MOT Testing
Tyre Services
Part Exchange
Details
- Year established: 1984
Highlights and features
- Authorised dealers for Ford and KGM since 1984
- Nationwide vehicle delivery with free collection and delivery
- EV-ready workshops with certified technicians
- Dunlop and Goodyear accredited HiQ service centres
- Community-focused operations with local team members
Associations and certifications
- Motability
- HiQ Centres
- Dunlop
- Goodyear
- ITC Compliance Limited
What people say
Excellent service
Knowledgeable staff
Great selection
Community-focused
Reliable repairs
Services
Vehicle Sales
As authorised Ford and KGM dealers since 1984, we offer new and used vehicles including cars, vans, and minibuses. Our stock features up to 200 quality vehicles with nationwide delivery. We specialise in Motability-accredited vehicles and provide licensed credit brokerage services.
Servicing & Repairs
Our EV-ready workshops provide servicing and warranty repairs for Ford, KGM, and all other makes. Accredited by Dunlop and Goodyear through our HiQ centres, we offer MOTs, diagnostics, and repairs with free collection/delivery and loan vehicles available.
EV Charging Solutions
We supply and install Ratio EV charging stations for home or business use nationwide. Our EV services include sales of new and used electric vehicles, battery warranties, and specialist workshop checks for electric and hybrid models.
Fuel Stations
Operating Gulf-branded fuel stations in Ledbury, Malvern, Pershore, and Tewkesbury, we offer premium petrol, diesel, and endurance fuels. Each site includes Spar convenience stores with local and national produce for everyday needs.
Vehicle Finance
We provide flexible financing options through licensed providers, including Blackhorse credit brokerage. Our services cover personal and business leasing with transparent terms, though we operate as credit brokers rather than lenders.
People
Philip Nicholls
Founder
Established P.J. Nicholls in 1984 as a Ford dealership in Pinvin, Pershore. Laid the foundation for the family business that now spans multiple locations and services.
Tom Nicholls
Managing Director
Co-leads the business with Adam Nicholls, expanding operations across the Three Counties while maintaining family values and community focus in all business practices.
Adam Nicholls
Managing Director
Co-leads the business with Tom Nicholls, overseeing growth and operations across Worcestershire, Gloucestershire, and surrounding areas with a commitment to customer service.
Questions
What vehicle brands do you sell?
We are official dealers for Ford and KGM vehicles, offering new and used cars, vans, pickups, and minibuses across Worcestershire and Gloucestershire.
Do you offer vehicle financing options?
Yes, we provide flexible financing through licensed providers, including Blackhorse credit brokerage, with transparent terms and conditions.
Are your workshops equipped for electric vehicles?
Our EV-ready workshops have certified technicians and equipment to service all electric and hybrid vehicle models.
Do you provide nationwide vehicle delivery?
Yes, we offer free nationwide delivery for all vehicle purchases, with options for collection and delivery services.
What convenience services do you offer?
Our Gulf fuel stations include Spar convenience stores with local produce, Costa Express, and online ordering available at select locations.
Can I part exchange my vehicle?
Yes, we accept part exchanges as full or partial deposits towards new purchases, with guaranteed valuations when accurately described.
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