Business Details
50+ Years
experience
Your Trusted Car Dealer & Servicing Centre in East Anglia
Desira Group is a family-owned motor business established in 1972 by John Desira. Starting as a small garage in Norfolk, we have grown into one of East Anglia's largest privately owned dealer groups with 10 locations across Norfolk and Suffolk. Our team of over 200 staff delivers exceptional service across new and used car sales, servicing, MOT testing, parts supply, and warranty repairs. We hold franchises for major brands including Nissan, Suzuki, Isuzu, OMODA, and JAECOO, alongside aftersales partnerships with Fiat, Citroen, Peugeot, and others.With over 50 years of experience, we combine traditional values with modern facilities to offer competitive finance packages, online vehicle reservations, and nationwide parts delivery. Our commitment to sustainability includes reducing paper usage and recycling waste. As an FCA-authorised credit broker, we provide transparent finance solutions while maintaining our core principle of delivering value for money to loyal and new customers alike.
Services
New Car Sales
Used Car Sales
Vehicle Servicing
MOT Testing
Parts Supply
Warranty Repairs
Online Reservations
Finance Solutions
Tyre Supply
Service Plans
Details
- Year established: 1972
Highlights and features
- Family-owned with over 50 years of automotive expertise
- Comprehensive services across 10 East Anglia locations
- Competitive finance packages and online vehicle reservations
- Nationwide parts delivery with over 1m stock
- Sustainability-focused operations with reduced paper usage
Associations and certifications
- Financial Conduct Authority
What people say
First class service
Helpful staff
Services
New Car Sales
We offer a comprehensive range of new vehicles from Nissan, Suzuki, Isuzu, OMODA, and JAECOO. Each purchase includes manufacturer warranties, part-exchange options, and competitive finance packages. Our sales team provides expert guidance to help customers find their ideal vehicle.
Vehicle Servicing
Our manufacturer-trained technicians provide servicing for all makes and models, including MOT testing and warranty repairs. With 10 service centres across East Anglia, we offer fixed-price servicing plans, seasonal health checks, and next-day parts delivery for optimal vehicle performance.
Used Car Sales
We stock over 500 approved used cars and vans with minimum guarantees. Customers benefit from online reservation options, home delivery, and click-and-collect services. Every used vehicle undergoes rigorous preparation and safety checks to ensure quality standards.
Finance Solutions
As an FCA-authorised credit broker, we provide transparent finance options including service payment plans and vehicle purchase financing. Our partnerships with leading lenders enable competitive rates while maintaining full pricing transparency for customers.
Parts Supply
With over 1 million of stock, we supply genuine parts and accessories for all major vehicle brands. Our next-day delivery service covers East Anglia, supported by local parts departments at all dealership locations for immediate requirements.
People
John Desira
Chairman
Founded Desira in 1972 after starting as an apprentice technician in London. Transformed a single Norfolk garage into East Anglia's leading motor group while maintaining family ownership and traditional values.
Stuart Stone
Managing Director
Appointed in 2008 with over 30 years' industry experience. Previously held senior roles at major motor groups, bringing expertise in dealership operations and strategic growth to lead Desira's continued expansion.
Michelle Gant
Director
Joined in 1992 as Fleet Sales Assistant, progressed to Marketing Director before assuming operational oversight. Brings extensive knowledge of automotive sales and marketing strategies to the leadership team.
Questions
What brands do you represent?
We offer new vehicles from Nissan, Suzuki, Isuzu, OMODA, and JAECOO. Our aftersales services cover additional brands including Fiat, Citroen, Peugeot, MG, Jeep, and LEVC.
Can I purchase vehicles online?
Yes, we provide online reservations for used cars with home delivery or click-and-collect options. New vehicle configurations can also be arranged through our website.
Do you offer finance options?
As an FCA-authorised credit broker, we offer competitive finance packages including service payment plans and vehicle purchase financing through selected lenders.
What servicing options are available?
We provide manufacturer servicing, MOT testing, warranty repairs, seasonal health checks, and service plans with fixed pricing across all 10 East Anglia locations.
How quickly can parts be delivered?
With over £1 million of stock, we offer next-day delivery for parts and accessories across East Anglia, supported by local parts departments at all dealership locations.
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