Business Details
18 Years
experience
Your Trusted Car Dealer in Reading - New, Used & Online Sales
Established in 2008, Eden Motor Group has become a leading automotive retailer with 19 state-of-the-art showrooms across southern England. Our business combines the professionalism of large retailers with the personal touch of a family-run enterprise, offering new and used vehicles from Vauxhall, Hyundai, Mazda, Peugeot, and MG. With over 40 years of combined leadership experience, our team delivers exceptional customer service through flexible financing options, 24/7 online purchasing, and comprehensive aftersales support. We operate with core values of integrity and openness, maintaining industry-leading standards through partnerships with major manufacturers and a commitment to continuous improvement.Our extended weekday hours until 9pm on Tuesdays and Thursdays reflect our dedication to customer convenience, while our exclusive Eden Promise guarantees quality across our 2,000+ vehicle stock. Recognised for award-winning service, we prioritise customer satisfaction through transparent pricing, competitive finance packages, and a nationwide network of service centres equipped with the latest diagnostic technology.
Services
New Cars
Used Cars
MOT Testing
Servicing
Brake Checks
Tyre Services
Air Conditioning
Online Sales
Vehicle Valuations
Finance Options
Details
- Year established: 2008
Highlights and features
- We offer 0% APR finance on used vehicles
- Our 19 state-of-the-art showrooms provide nationwide coverage
- We guarantee competitive pricing with deposit contribution schemes
- Our service centres feature the latest diagnostic equipment
- We provide 24/7 online vehicle purchasing options
What people say
Competitive finance options
Professional service teams
Extensive vehicle selection
Convenient online purchasing
Technical expertise
Services
New Cars
We offer brand-new vehicles from leading manufacturers including Vauxhall, Hyundai, Mazda, Peugeot, and MG. Our extensive stock features the latest models with manufacturer warranties and optional service plans. Customers benefit from competitive pricing, deposit contributions, and flexible finance options including 0% APR.
Used Cars
Our approved used car programme guarantees quality-checked vehicles with full service histories. With over 2,000 vehicles in stock, we offer comprehensive warranties, competitive finance packages, and part-exchange options. All used cars undergo rigorous inspections to meet our Eden Promise quality standards.
Servicing
Our state-of-the-art service centres provide scheduled maintenance and repairs using genuine parts and specialist equipment. Services include oil changes, brake checks, and air conditioning maintenance. We offer fixed-price servicing, service plans with inflation protection, and complimentary health checks with every visit.
MOT Testing
We conduct MOT tests at all our locations using DVSA-approved equipment and technicians. The service includes pre-test checks, transparent pricing, and free re-tests for failed items. Customers receive a comprehensive report with any required repairs prioritised by safety and legal compliance.
Tyre Services
Our tyre services cover replacements, puncture repairs, and wheel alignment. We stock major brands at competitive prices with fitting included. Technicians perform tread depth checks, pressure adjustments, and wear analysis to ensure optimal safety and fuel efficiency.
People
Graeme Potts
Chief Executive Officer
Graeme Potts founded Eden Motor Group in 2008 with over 25 years automotive experience. He oversees operations across 19 showrooms, maintaining our core values of integrity and customer focus while driving growth through strategic manufacturer partnerships.
Questions
Do you offer financing options for used vehicles?
Yes, we provide 0% APR finance on used vehicles through carefully selected lenders, with flexible deposit options and manageable monthly payments.
Can I purchase a vehicle online?
Yes, our 24/7 online platform allows complete vehicle purchases from home, including finance arrangements and part-exchange valuations.
What service packages are available?
We offer inflation-proof service plans covering routine maintenance, with benefits including 10% off repairs, free puncture repairs, and seasonal vehicle health checks.
Do you have nationwide coverage?
With 19 showrooms across southern England and mobile service options, we provide nationwide accessibility while maintaining localised customer care.
What warranty options exist for used cars?
Our approved used vehicles come with manufacturer warranties where applicable, plus optional extended coverage through our service plans with minimum 12-month parts and labour guarantees.
Are emergency repairs available?
While we don't operate 24/7 breakdown services, our service centres prioritise urgent repairs and offer loan cars while your vehicle is being serviced.
